Start Young, Save Big: Dudley’s ‘My Squirrel Saver’ account for kids

Teaching children about money management and financial skills is one of the best things a parent can instill in them from a young age. At Dudley Building Society, we believe empowering the right habits from an early age is important as they try to navigate through life. Ensuring there is a safe environment to manage money is crucial and can have a lasting impact on how people save and spend.

Why start young?

Financial habits from childhood usually carry into adulthood, so starting young and making financial literacy a more common topic for young people will be of great benefit. By introducing these conversations early and making them engaging, children can develop a healthier relationship with money. We have the ‘My Squirrel Saver’ account just for this purpose. Our savings mascot; Sebastian the squirrel, who is an expert at saving acorns for the winter helps embed a proactive savings ethos from an early age. The ‘My Squirrel Saver’ account is designed to make this learning journey enjoyable and engaging for all children with key milestones being rewarded with badges for the children to collect.

‘My Squirrel Saver’ Account key features

Interactive savings experience: Our accounts provide a hands-on approach to saving, keeping the children engaged and inspires them to want to save
Educational resources: We provide a range of materials and resources to help children understand the basics of saving and managing money
Parental involvement: Parents are also a part of this experience for the child as they can easily monitor the account as well as join them in the interactive activities to help the children further understand saving and growing your finances.

Benefits of ‘My Squirrel Saver’

Builds financial awareness: Having children understand the importance of saving from young will be a massive benefit to them in the future.
Encourages goal getting: With the ‘My Squirrel Saver’ account, children will feel inspired to set savings goals for specific things, whether it’s a new toy, clothes or a trip.
Fun and engaging: Our account is designed to be fun! Having interactive materials makes saving an enjoyable experience.

Join the Squirrel Saver Team today! Visit any of our branches now and open a ‘My Squirrel Saver’ account for your child, with the help of our friendly staff. Additionally, if you wish to enquire further about the account please contact our Customer Service Advisors on 01384 231414, email us at [email protected].